LINUX EXPO
The
2nd Linux and OSS Show
April
4-5, 2001 • 5000 visitors
REVIEW
OF 2000
Linux
Expo Madrid has become the obligatory stop for all professionals who
want to keep up with events and stay ahead of the very latest developments
in GNU/LINUX and open-source software solutions.
LINUX
EXPO Madrid: two very special days for the world of Linux.
The
first edition, in April 2000, attracted more than 3,000 decision makers!
As
of today, our doubling of the total exhibition area has already led
more than 60 companies, representing the biggest names in the IT industry
and the GNU/Linux world, to confirm their participation in the second
edition.
The
Keynote Session assembled an audience of more than 450 people in the
big Auditorium to hear
• Mario Luis, Director General, Prensa Técnica
• Miguel De Icaza - Helixcode, the New GNOME Technologies
• Alain Roumiguier - VP Public Affaires, Matra Data Vision
• Juan Jesús Múñoz - Open-source Software in Government
Administration
• Adam Jollans - EMEA SW Marketing Manager - IBM,
all
of whom had come especially to give their vision of the world of Linux
and survey the major trends.
12
conferences and tutorials gave 500 participants the opportunity to extend
their technical knowledge.
THE EXHIBITION
Displays
Bare
stand, stand with basic fittings or packaged, no effort is spared to
ensure that you have the display that meets your needs.
The
International Village provides space for foreign companies who want
to penetrate the Spanish market.
The
Startup Village gives young companies a chance to display their products
and services to forge new alliances.
The
Associations Space is open to the various members of the Linux community,
such as Debian, the Free Software Foundation, Barrapunto, HispaLinux,
TodoLinux, Gnome, etc.
Sponsoring
For
you to make the most of your participation in Linux Expo Madrid, we
make a complete set of sponsoring and communication tools available
to you.
These
products are designed to accompany the marketing and communication actions
you want to carry out:
• before the show, to invite your clients and prospects,
• during the show, to staff your display and receive your prospects,
• after the show, to follow up contacts with your future clients.
These tools start with inclusion of your logo in the catalogue - a veritable
yellow Pages of the Linux market,
to sponsorship of badges and sponsorship of conference rooms.
They
are all described in the Sponsorship packet, which we will be happy
to send you on request.
THE
CONFERENCES
An
event in their own right!
An
exceptional cycle of conferences and tutorials is offered, featuring
the top European specialists.
The
inaugural session is the major event of the show: leaders of the Linux
world will set the tone by announcing major upcoming changes in the
world of open-source software.
The
Tutorials: real interactive training sessions specially designed to
cover a specific technical topic in a 2 hours session.
A
dozen conferences will be held on key market themes, giving attendees
a unique chance to meet top specialists.
To participate as a speaker, contact Jelena Ivkovic: jelena.i@sky-events.com
LINUX
EXPO MADRID: A complete panorama of players and offerings
Manufacturers,
distributors, systems integrators, publishers, IT service companies,
and startups – all the players in the LINUX world will be on hand so
that the 5,000 visitors expected at the 2001 Expo can find out about
today’s and tomorrow’s solutions and meet future partners.
A
MAJOR PROMOTIONAL CAMPAIGN
MARKETING
PLAN
The
LINUX EXPO team is doing everything possible to make sure that this
event becomes THE annual meeting of the LINUX world.
A broad package of marketing tools (invitations, a newsletter, e-mailings,
fax mailings, and telemarketing) will be put in place to raise the awareness
of decision makers with high investment potential.
We
will also be running campaigns via the Internet to keep visitors regularly
informed on the progress of the show.
Newsletters
will be sent to our core target market. This newsletter is your opportunity
to announce your new products and reach your future clients.
Our
targets
• lT Developers
• researchers and university people
• IT Service companies and VARs
• IT and technical management of major corporations
• Decision makers at small and midsized companies
Our Actions
•
Invitations sent out to the 3,000 LINUX EXPO Madrid 2000 decision makers
in late January
•
A wave of 150,000 conference programs including two invitations will
be distributed in early January 2001
•
Invitation inserts in the major Linux magazines on the market
•
Distribution of 15,000 copies of 2 Newsletters
•
Fax mailing to the show’s core target market
•
Distribution of 15,000 invitations to the inaugural session
•
Follow-ups by e-mail 15 days, 10 days and 2 days before the opening
of LINUX EXPO Madrid to the 8,000 pre-registered visitors
•
Creation of traffic on our Web site (www.linux-expo.com): ad banners,
etc
•
Free distribution of catalogues and expo maps to all visitors
•
Badges sent out to the pre-registered visitors at the beginning of March
2001
MEDIA
PLAN
The
promotion of Linux Expo Madrid will also include a media plan in the
leading computer magazines and in the Linux press.
Advertisements
will announce Linux Expo Madrid starting in November: a total of more
than 60 ads are planned, informing decision makers of the show and giving
them an opportunity to request their badge.
Press
relations
In
addition to the major media plan, we publish and distribute press releases
and press kits to supply material relating to the event to the IT, economic,
and generalist press.
The
press-relations campaign will announce, among other items, innovations
and sneak previews to ensure that Linux Expo Madrid becomes an important
media event.
AUDIENCE
Functions
of the visitors
| Cool villa to rent costa brava there CEO,
GM, DIRECTOR |
16
% |
| ASSISTANT
/ AIDE |
2
% |
| IT
MANAGER |
14
% |
| PROGRAMMER
/ DEVELOPER |
7
% |
| IT
PROJECT MANAGER |
11
% |
| ENGINEER/TECHNICIAN |
20
% |
| CONSULTANT |
9
% |
| TEACHER |
3
% |
| TRAINER |
1
% |
| UNIVERSITY
STAFF |
10
% |
| JOURNALIST |
1
% |
| PROFESSIONAL
PERSON |
1
% |
| OTHER |
5
% |
Number of employees
| Under
10 employees |
22
% |
| 10
to 49 employees |
20
% |
| 50
to 199 employees |
16
% |
| 200
to 499 employees |
13
% |
| 500
to 999 employees |
8
% |
| 1000
and up |
21
% |
Main
business sectors
| FINANCE
/ INSURANCE |
7
% |
| SALE
/ DISTRIBUTION |
8
% |
| MANUFACTURER
/ PUBLISHER |
5
% |
| INDUSTRY |
8
% |
| IT |
45
% |
| GOVERNMENT |
9
% |
| PRESS
/ PUBLISHING |
3
% |
| SERVICES |
7
% |
| HEALTH |
1
% |
| AERONAUTICS
/ AEROSPACE |
1
% |
| SYSTEMS
INTEGRATOR / VAR |
6
% |
Exhibitors
list
3WARE
ALCOVE
Agora
APC
ARESCOM
ATTO
AXEL
BARRAPUNTO
BPE
BYTE
COCODRILO
CONECTIVA
COREL
CRN
CYBERNET SYSTEM
DAKEL INFORMATICA
D-LINK
ECRIX
EQUINOX
ESWARE LINUX
EVANS&SUTHERLAND
FREE SOFTWARE FOUNDATION
FUTURE TECHNOLOGIES
HISPAFUENTES
HISPA LINUX
HUMMINGBIRD
IGEL
I WORLD
IBM
ICP VORTEX
IDG
IKARIOS
INFOMATEC
INTERSYSTEMS
LINUX ACTUAL
LINUX JOURNAL
LYNX
MAST STORAGE
MC EDITIONES
OMNIMARK
PC WORLD
PERLE SPECIALIX
PERVASIVE
PRENSA TECHNICA
PRENTICE HALL
PROMISE
QLOGIC
QUADRATEC
RACKSPACE.COM
RAIDTEC
REVISTAS PROFESIONALES
SILICON GRAPHICS
SOLARIA MEDITERRANEA SLL
SOLO LINUX
SOLO PROGRAMADORES
SOLO PROGRAMADORES LINUX
SCO
SUSE
TURBO LINUX
TODOLINUX
UNIVERSE LINUX
UNITREE SOFTWARE
VA LINUX
VIXEL
VXL
List
on april 27th, 2000.
SKY
EVENTS - THE TEAM
Sky
Events: A team with worldwide presence at your service, organizer of
10 Linux Expo trade shows.
Based
in Paris and Montreal, the Sky Events teams have demonstrated their
expertise in organizing many international seminars and exhibitions.
Sky
Events has organized successful Linux Expos in Paris, Montreal, Madrid,
and Shanghai.
To meet the needs of its clients and respond to the growth of certain
markets, many new projects are about to be launched: Sao Paulo (Brazil),
Toronto (Canada), Santiago (Chile), Buenos Aires (Argentina), Milan
(Italy), Moscow (Russia), and Amsterdam (Netherlands).
TESTIMONIAL
May 2000 - sólo programadores linux
APC
SYSTEMS
According to Fernando Garcia, "These type of events should be more frequent
in order to promote this system, because consumer interest is very high."
Conectiva
"As the first professional Linux trade show it was very successful,
especially because it attracted other companies, in addition to distributors,
that work with Linux. Best of all, many professionals visited the show”,
said José Vincente Rodriguez.
Pervasive
Software
In the words of Pierre-Yves Henry, "Wonderful, this is the first major
Linux trade show in Spain. We really believe in this platform.
Linux is a new market, closely-linked to the academic world, but with
an increasing corporate and professional presence.
Esware
LINUX
David Card: “Compared to the last trade show, I have to say that this
one was very well organized. We came here to promote our new product
and we obtained our objective.”
Cocodrilo
Libros
Deborah Worth: “As a young company we met many people interested in
book publishing with Linux.
SuSE
Gmbh
Art Barmon: “Linux has a lot of potential in Spain, on the consumer
as well as the corporate level. This was a very interesting show,
above all for the contacts.”
Alcove
Lucien Petit: “The Linux market is still young, nevertheless this show
demonstrated that it is a rapidly-growing market and that a large number
of businesses are working in Linux environments.”
Pearson
Education
Daniel Heredero: “The public came out in large numbers, above all the
professionals, which is very promising.”
Contacts
Sacha
DUNAS, CEO
Tel. : (33) 1 43 45 66 00
E-mail : sacha.dunas@sky-events.com
Carole
SALOMÉ, European Manager
Tel. : (33) 1 43 45 92 46
E-mail : carole.salome@sky-events.com
Thomas
CLOUET, European Manager
Tel. : (33) 1 43 45 92 45
E-mail : thomas.clouet@sky-events.com
Jelena
IVKOVIC, Conference Manager
Tel. : (33) 1 43 45 93 71
E-mail : jelena.i@sky-events.com
Fax
: (33) 1 43 45 91 81
E-mail : info@linux-expo.com
www.linux-expo.com
SKY
EVENTS : 12 av. de Corbéra • 75012 PARIS • FRANCE • Tel. : (33)
1 43 45 80 80 • Fax : (33) 1 43 45 91 81 • e-mail : info@linux-expo.com
Société anonyme au Capital de 250 000 F • RCS Paris B
422 900 530 APE 748j
|
Linux
Expo Madrid - Spain
