| LINUX
EXPO MADRID: A COMPLETE PANORAMA OF PLAYERS AND OFFERINGS
Manufacturers,
distributors, systems integrators, publishers, IT service companies,
and startups - all the players in the GNU/LINUX world will be on hand
so that the 5,000 visitors expected at the 2001 Expo can find out about
today's and tomorrow's solutions and meet future partners. A growing
market deserves an ambitious promotion plan. The
LINUX EXPO team has done everything to vitalize the market and position
the event as THE yearly meeting place for the GNU/Linux community.
MARKETING
PLAN
The LINUX EXPO team is doing everything possible to make sure that
this event becomes THE annual meeting of the GNU/LINUX world. A broad
package of marketing tools (invitations, a newsletter, e-mailings, fax
mailings, and telemarketing) will be put in place to raise the awareness
of decision makers with high investment potential. We will also be running
campaigns via the Internet to keep visitors regularly informed on the
progress of the show. Newsletters will be sent to our core target market.
This newsletter is your opportunity to announce your new products and
reach your future clients.
Target
Audience
- IT
developers
- Researchers
and university people
- IT
service companies and VARs
- IT
and technical management of major corporations
- Decision
makers at small and midsized companies
Actions
- Invitations
sent out to the 3,000 LINUX EXPO Madrid 2000 decision makers in late
January
- A
wave of 150,000 conference programs including two invitations will
be distributed in early January 2001.
- Invitation
inserts in the major Linux magazines on the market.
- Distribution
of 15,000 copies of 2 Newsletters.
- Fax
mailing to the show's core target market
- Distribution
of 15,000 invitations to the inaugural session
- Follow-ups
by e-mail 15 days, 10 days and 2 days before the opening of LINUX
EXPO Madrid to the 8,000 pre-registered visitors
- Creation
of traffic on our Web site (www.linux-expo.com): ad banners, etc
- Free
distribution of catalogues and expo maps to all visitors
- Badges
sent out to the pre-registered visitors at the begining of march 2001
Media
plan
The
promotion of Linux Expo Madrid will also include a media plan in the
leading computer magazines and in the GNU/Linux press. Advertisements
will announce Linux Expo Madrid starting in November: a total of more
than 60 ads are planned, informing decision makers of the show and giving
them an opportunity to request their badge.
Press
relations
In
addition
to the major media plan, we publish and distribute press releases and
press kits to supply material relating to the event to the IT, economic,
and generalist press. The press-relations campaign will announce, among
other items, innovations and sneak previews to ensure that Linux Expo
Madrid becomes an important media event.
|
Linux
Expo Madrid - Spain
